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BALDWIN’s 222 BOOK-LAUNCH/AUCTION + 16MM ANOMALIES

Well hello!! OC is back, jes’ shaking with the excitement of a case of Archive Fever…a wide-eyed, full-bodied embrace of our own kind of Cultural Anthropology, a sub-pop group-grok of both outsider cinema and street-savvy fashion!! Yes, BOTH the astonishing surprises in secret 16mm industrial-film collections, AND the marvelous milieux opened and at hand in the instance of an actual public auction of vintage Tees!! Craig Baldwin‘s limited-edition 222 T-SHIRTS– in this, his fourth book’s inaugural launch–serves as a irresistible invitation to a cinemascopic display of thee most curious clothing artifacts…on tables, on the walls, and on live models!..scheduled so that the bidding plays as prologue to a delirious evening of gobsmackin’ celluloid core-samples. The two lineages— both from the cotton plant!–here understood as precious traces of particular sensibilities oh-so-at-risk of disappearing forever into the black hole of forgotten cultural history. Come in to browse for free for the afternoon’s silent auction; we’ll deliver the garments to the winners at our 8PM showtime. Titles include: A 1953 tribute to the rescue of Treasures in a Garbage Can (the veritable theme of tonight’s event!)…IBM‘s mid-50s proto-techno-utopian Piercing the Unknown…a ’56 personal-travelog on a Carnivalesque Caribbean cargo cult, in Kodachrome…an early-70s Christian rant on ”cults”, with Eldridge Cleaver(!)…a mid-70s Oscar Mayer Wienermobile ride into a funk-fueled factory overflowing with fatty cow flesh…a ’68 educational-TV explication of human sexual intercourse…a late-70s Mormon fantasia of Jesus Christ preaching amongst the Mayan pyramids… an early-80s human-potential confessional on celebrity bed-wetting…a mid-70s doomed-date/tsunami-apocalypse cautionary…and of course mid-century trailers, TV commercials, and Russ Forster on the Califone! PLUS free books, films, albums, cassettes, even laserdiscs…and open bar! $12

Curated and produced by videoclub (UK) and Dr. Isaac Leung (HK), Both Sides Now 10 presents a dynamic compilation of artists’ film and video works from the UK and Hong Kong. This milestone 10th edition reflects on a decade of creative and cultural exchange, showcasing works that explore identity, heritage, queerness, speculative futures, and digital storytelling.

With bold aesthetics and experimental approaches, the program captures the diversity and complexity of our times, while remaining accessible, thought-provoking, and visually compelling. From poetic reflections on digital identity to insightful examinations of power and national symbolism, Both Sides Now 10 offers audiences the opportunity to experience a rich spectrum of moving image practices.

Program of films:

• Joseph Chen, Copy is Right!, 2016 – 3:27 mins

• Choi Sai Ho, The 1960s For Me, 2015 – 5:23 mins

• Jake Elwes, Zizi & Me – Anything You Can Do (I Can Do Better), 2020 – 4:55 mins

• Linda Chiu-han Lai, Doors Medley, 2014 – 7:00 mins

• Lawrence Lek, Play Station, 2017 – 7:50 mins

• Rachel Maclean, The Lion and the Unicorn, 2012 – 12:00 mins

• Ellen Pau, Diversion, 1990 – 5:30 mins

• Heather Phillipson, Splashy Phasings, 2013 – 2:39 mins

• Marianna Simnett, The Udder, 2014 – 15:30 mins

• Angela Su, The Afterlife of Rosy Leavers, 2017 – 14:35 mins

Total running time: approx. 78 mins

For more information about the program, artists and films: videoclub.org.uk

Both Sides Now 10 is an international program of events, with an exhibition at Worth Ryder Art Gallery (UC Berkeley, CA), and screenings in the UK, USA and Hong Kong. Supported by Arts Council England.

ATA’s free community film/video show welcomes short format work or (15 min or less) from all genres. An open forum for independent filmmakers to show their work, we hold screenings the first Thursday of the month at 8:00 pm. Entries must be received by 7:00 pm on show night, cued and labeled, to be considered. Space is limited!

Submissions: To submit a digital file, email openscreening@atasite.org. For physical media, label all tapes with name, contact info, title, and length, and mail to: Open Screening, 992 Valencia St, San Francisco, CA 94110. 1–2 weeks advance submissions recommended. If not, just walk in before the show.
Maximum length: 15 min.
Formats: Digital file (PC or Mac), DVD, miniDV/DV-cam, VHS, beta, 8 mm, and 16 mm. For 8 mm and 16 mm films give us advance notice.

Doors at 7:30 pm, show at 8:00 pm, FREE